Today globalisation is felt in all corners of the globe. Consumers throughout the world are faced with an abundant selection of goods and services as never before.
Rome and Munich...
Even today an Italian consumer in Rome has completely different expectations of his/her personal vehicle than a German customer from Munich.
What may be perfectly quality milk to a New Yorker, may for someone in Moscow be the taste of utter disappointment.
The inhabitants of Sao Paolo in Brazil have a completely different taste in mind when they say the perfect sausage than someone living in Sydney Australia.
Concept of Quality
Quality is equally valued in Mexico as it is in Japan. However, the concept of quality from product to product, from service to service, differs significantly from country to country - even within the same country there are exceptionally differences between one social group and another.
Mediterranean’s prefer milder foods. Indians love spicy food... Somewhere car performance may be primarily valued, whereas elsewhere it may be size, then again someone else may place emphasis on design.
ICERTAIS understands that only a local consumer and local expert can best understand the attitudes of domicile customers...
ICERTIAS offers proven methodology which enables the detection of superior products and services at a local level - and in completely different social niches - from the perspective and according to the affinities of the local population and local experts using unique research methodology.